The time has come. After some research and deep thought, I’m ready to try my hand at printing brand merchandise for folks to purchase!
The brand identity is UPDRAFT COLLECTIVE.
First Design… NOXCUSE… because we shouldn’t make any!
Why make UPDRAFT COLLECTIVE the brand name? Well, I wanted to tie the name back to Icarus and the wings, which of course is part of the Rickerus Ink identity. I also like the idea of an UPDRAFT being an unseen force (much like God) that will take us to new heights once we find it, ride it and let it more easliy carry us to where we’re going. The COLLECTIVE part? That choice is because I want the people who put on an UPDRAFT COLLECTIVE product, to feel like there is a community of a creative and highly diverse people doing the same thing and together each day, we’re doing life with confidence and a unique level of high motivation.
“Embrace the updrafts of life, stay open to learning, and soar high with new ideas and endless possibilities! #KeepSoaring #NeverStopLearning”