An UPDRAFT refers to a rising current of air that moves vertically upwards in the atmosphere. RISE UPWARDS.

Winged creatures strategically utilize an UPDRAFT to soar higher with less effort, we can metaphorically apply this concept to our lives. We can actively seek out opportunities for growth, stay receptive to new knowledge and experiences, and leverage them to lift ourselves to new levels of understanding, achievement, and fulfillment. ELEVATE.

Using an UPDRAFT can also highlight the importance of adaptability and resilience. Birds constantly adjust their flight in response to changing air currents, and in the same way, we can learn to adapt to changing circumstances and use them to our advantage. It reminds us to be FLEXIBLE, open-minded, and willing to learn from our surroundings, even when faced with challenges or obstacles. ADAPT.

Imagine an UPDRAFT symbolizing a proactive approach to life, where we actively engage with our environment and strive to rise above limitations or constraints. It encourages a mindset of continuous learning, growth, and EXPLORATION, as we navigate the journey of life with curiosity, adaptability, and a willingness to soar higher with the support of unseen influences. LEARN.

A COLLECTIVE can take various forms, such as a team, organization, community, or society. It may be formal or informal, structured or loosely organized. It can exist in different contexts, such as social, cultural, political, or economic spheres. COLLECTIVES can be found in diverse settings, ranging from grassroots movements and professional organizations, artistic communities, and social networks. Ultimately a collective is a group of people who share ideas, SUPPORT and MOTIVATE each other. ALLIANCE.

That is what the UPDRAFT COLLECTIVE is about. That is what the brand represents. Join us. Wear UPDRAFT COLLECTIVE and be a part of it. 

“Embrace the updrafts of life, stay open to learning, and soar high with new ideas and endless possibilities! #KeepSoaring #NeverStopLearning”